Top 5 Fashion Games on Android in the US: Q2 2021

During the second quarter of 2021, the top 5 fashion games on the Android platform in the United States showcased varying trends in downloads, revenue, and active user metrics. Here's a closer look at their performance based on data from Sensor Tower.

Hair Challenge by Rollic Games saw a strong start in weekly downloads, peaking at approximately 557K in the last week of April. Downloads then stabilized around the 160K-190K range through June. Weekly revenue began to climb in May, starting from $97 and peaking at around $163 at the end of the month. Active users initially surged to about 1.1M in the first week of May but gradually declined to around 498K by the end of June.

High Heels!, another title from Rollic Games, maintained consistent weekly downloads, ranging between 85K and 178K throughout the quarter. Its weekly revenue fluctuated, reaching a high of $1.1K at the end of June. Active users peaked at about 1.3M in early April but showed a downward trend, settling at approximately 714K by late June.

Catwalk Beauty from Smillage experienced a significant surge in weekly downloads, peaking at 376K in the first week of May. Downloads later stabilized between 100K and 217K. Revenue recorded slight gains in May, with peaks of $120. Active users saw a high of around 862K by the end of May before decreasing to approximately 384K by the end of June.

DIY Makeup by CrazyLabs LTD exhibited steady weekly downloads, peaking at around 139K in early June. Active users increased consistently, reaching around 388K by mid-June before slightly declining to approximately 317K at the end of the quarter.

Finally, Fat 2 Fit! from VOODOO showed remarkable growth in weekly downloads, peaking at about 446K in mid-June. Revenue trends followed, with weekly peaks at $199 by the end of June. Active users saw a substantial increase, reaching around 729K in late June.

For more in-depth insights and comprehensive data, visit Sensor Tower.